Scott Innes and Joe Kubelka
work as a team providing personalized, knowledgeable service. They'll do a market analysis of your property and develop a pricing and positioning strategy to reach the broadest audience of potential buyers. They are seasoned and trusted advisors who will
guide you through the process, make sure all the details are taken care of, and overcome any challenges that may arise. As REALTORS® they adhere to a strict code of ethics and always put their clients’ interests before their own. Maui buyers come from
all over the world. Local and regional outreach is not enough to sell Maui real estate. Some of our recent buyers have come from Canada, China, Argentina, Japan, Europe, and Korea.
Our real estate agents are supported by our Marketing Department to make sure that your home is presented in the best possible way. We continue to use traditional marketing methods, but also appeal to the tech-savvy Maui homebuyers by using a broad range
of new media tools. Our new media marketing efforts range from displaying our homes on dozens of websites to dynamic mobile marketing via smartphone applications. You can even follow us on Facebook or Twitter, or view our homes on our YouTube channel.
Effective Maui Real Estate Marketing
Professional photography: We employ experienced photographers to best capture the details of each home. Having lots of high quality photos
has become even more important with homebuyers starting their search online.
Sharing information with other brokers: We share photos and details of your home via several listing information services, including Sotheby’s
International Realty affiliate network, MLS and LINK (where appropriate). These services allow other agencies to see that your home is available for sale. Some agents also enroll active buyers in automatic updates generated by these services.
Our entries are then seen by those potential buyers.
Property-specific marketing plan: We can create a customized marketing plan for individual properties. These strategies are designed to
best position a home in the marketplace, identify ways to reach out to each appropriate audience and to create an action plan for the first three to six months of marketing the home
Email marketing: We use a dynamic email marketing service to creatively reach a variety of audiences. Features include automatic
social media distribution (to Facebook, Twitter and more), clickable maps, one-click access to additional property information, one-click access to the listing agent, and more. Our recipient lists include thousands of area brokers in the
region, active buyers and client lists. We frequently announce Broker Open Houses, Public Open Houses and price reductions via this channel.
Social networking: We feature homes on our Maui Real Estate Blog, our FaceBook page, our LinkedIn profile, our Twitter page and our YouTube channel. Each of these outlets has its own audience. This method of “Inbound Marketing” appeals to tech savvy buyers by offering useful content that viewers can share with friends,
all within their online communities. This is vital to selling Maui, as it is one of the more tech savvy second homemarkets in the country. Social networking sites are a fantastic way not only to promote your property, but also to build
and maintain relationships with past, present and future clients.
Broker Open House: In many cases, we recommend hosting a Broker Open House at your property. In the age of Buyer’s Agency, it is critically
important to appeal to real estate agents, as well as the buyers they represent, to gather the largest audience. This is a widely accepted method for agents to learn about your property, while networking with colleagues.
Public Open House: In some cases, a Public Open House can be an effective way to appeal to active buyers. It can also attract neighbors
who may then share the news of your home’s availability with their friends, family and colleagues.
Direct mail: We design full color, glossy direct mail pieces to be sent to a target audiences. These postcards communicate critical property
information, while reflecting the elegant look and feel.
Sell your Maui home? Contact us for a FREE market analysis of what your home is worth.